About me
Lili Ovcharova
I’m a multidisciplinary designer based in Bulgaria, blending brand strategy and digital design to craft experiences that connect, perform, and endure.
With a background in graphic and communication design, and hands-on experience in UI/UX, visual systems, and prototyping, I turn ideas into functional, aesthetically refined interfaces. Whether it's a startup brand identity or a complex digital product, I combine strategic thinking with expressive visuals to deliver clear, purposeful results.
what I can do for you
As a digital designer, I am a visual storyteller, crafting experiences that connect deeply and spark creativity.
1. ui/ux design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Graphic Design
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. Web Design
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Branding
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. ui/ux design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Graphic Design
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. Web Design
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Branding
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. ui/ux design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Graphic Design
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. Web Design
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Branding
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
Discover My Journey in Design
From curious creator to full-time designer, my journey has been driven by a passion for crafting meaningful, user-focused digital experiences—where storytelling, structure, and visual design work together with purpose.
Senior Graphic Designer
FCSD
2024-now
Senior Graphic Designer
FCSD
2024-now
Senior Graphic Designer
FCSD
2024-now
Freelance brand & UI designer
2016-now
Freelance brand & UI designer
2016-now
Freelance brand & UI designer
2016-now
Product Design Engineer
Liebherr
2019-2024
Product Design Engineer
Liebherr
2019-2024
Product Design Engineer
Liebherr
2019-2024
Graphic Designer
TED BED
2017-2019
Graphic Designer
TED BED
2017-2019
Graphic Designer
TED BED
2017-2019
Technofy
Graphic & UI Designer
2016-2017
Technofy
Graphic & UI Designer
2016-2017
Technofy
Graphic & UI Designer
2016-2017
Brand Designer
Hilstart
2016-2016
Brand Designer
Hilstart
2016-2016
Brand Designer
Hilstart
2016-2016
Graphic Designer
Astra 97
2013 - 2015
Graphic Designer
Astra 97
2013 - 2015
Graphic Designer
Astra 97
2013 - 2015
My Tech Stack
I design with intention - Framer for fast, interactive websites, Figma for clean, functional interfaces. Every tool supports how I think, create, and solve.
Framer
My creative playground for building interactive and responsive websites - fast, flexible, and no code.
Framer
My creative playground for building interactive and responsive websites - fast, flexible, and no code.
Figma
My go-to for UI/UX design—perfect for wireframing, prototyping, and collaborating in real time.
Figma
My go-to for UI/UX design—perfect for wireframing, prototyping, and collaborating in real time.
X
Where I connect, share insights, and grow within the design and Framer community.
X
Where I connect, share insights, and grow within the design and Framer community.
Spline
My tool for bringing 3D visuals into the web—perfect for adding playful, interactive depth to projects.
Spline
My tool for bringing 3D visuals into the web—perfect for adding playful, interactive depth to projects.
Lemon Squeezy
My trusted solution for managing payments and licensing digital products effortlessly.
Lemon Squeezy
My trusted solution for managing payments and licensing digital products effortlessly.
Design with Strategy and Creativity
My process blends strategy and creativity to address challenges, craft solutions, and deliver designs that effectively communicate your message.
01.
Research & Strategy
In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.
01.
Research & Strategy
In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.
01.
Research & Strategy
In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.
02.
Concept & Ideation
Here, I brainstorm and develop creative concepts that align with your vision. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.
02.
Concept & Ideation
Here, I brainstorm and develop creative concepts that align with your vision. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.
02.
Concept & Ideation
Here, I brainstorm and develop creative concepts that align with your vision. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.
03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
05.
Launch & Delivery
Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.
05.
Launch & Delivery
Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.
05.
Launch & Delivery
Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.
Hi
Hi
Hi
Let's work together
Let’s build something impactful together—whether it’s your brand, your website, or your next big idea.
About me
Lili Ovcharova
I’m a multidisciplinary designer based in Bulgaria, blending brand strategy and digital design to craft experiences that connect, perform, and endure.
With a background in graphic and communication design, and hands-on experience in UI/UX, visual systems, and prototyping, I turn ideas into functional, aesthetically refined interfaces. Whether it's a startup brand identity or a complex digital product, I combine strategic thinking with expressive visuals to deliver clear, purposeful results.
what I can do for you
As a digital designer, I am a visual storyteller, crafting experiences that connect deeply and spark creativity.
1. ui/ux design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Graphic Design
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. Web Design
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Branding
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. ui/ux design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Graphic Design
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. Web Design
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Branding
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. ui/ux design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Graphic Design
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. Web Design
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Branding
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
Discover My Journey in Design
From curious creator to full-time designer, my journey has been driven by a passion for crafting meaningful, user-focused digital experiences—where storytelling, structure, and visual design work together with purpose.
Senior Graphic Designer
FCSD
2024-now
Senior Graphic Designer
FCSD
2024-now
Senior Graphic Designer
FCSD
2024-now
Freelance brand & UI designer
2016-now
Freelance brand & UI designer
2016-now
Freelance brand & UI designer
2016-now
Product Design Engineer
Liebherr
2019-2024
Product Design Engineer
Liebherr
2019-2024
Product Design Engineer
Liebherr
2019-2024
Graphic Designer
TED BED
2017-2019
Graphic Designer
TED BED
2017-2019
Graphic Designer
TED BED
2017-2019
Technofy
Graphic & UI Designer
2016-2017
Technofy
Graphic & UI Designer
2016-2017
Technofy
Graphic & UI Designer
2016-2017
Brand Designer
Hilstart
2016-2016
Brand Designer
Hilstart
2016-2016
Brand Designer
Hilstart
2016-2016
Graphic Designer
Astra 97
2013 - 2015
Graphic Designer
Astra 97
2013 - 2015
Graphic Designer
Astra 97
2013 - 2015
My Tech Stack
I design with intention - Framer for fast, interactive websites, Figma for clean, functional interfaces. Every tool supports how I think, create, and solve.
Framer
My creative playground for building interactive and responsive websites - fast, flexible, and no code.
Framer
My creative playground for building interactive and responsive websites - fast, flexible, and no code.
Figma
My go-to for UI/UX design—perfect for wireframing, prototyping, and collaborating in real time.
Figma
My go-to for UI/UX design—perfect for wireframing, prototyping, and collaborating in real time.
X
Where I connect, share insights, and grow within the design and Framer community.
X
Where I connect, share insights, and grow within the design and Framer community.
Spline
My tool for bringing 3D visuals into the web—perfect for adding playful, interactive depth to projects.
Spline
My tool for bringing 3D visuals into the web—perfect for adding playful, interactive depth to projects.
Lemon Squeezy
My trusted solution for managing payments and licensing digital products effortlessly.
Lemon Squeezy
My trusted solution for managing payments and licensing digital products effortlessly.
Design with Strategy and Creativity
My process blends strategy and creativity to address challenges, craft solutions, and deliver designs that effectively communicate your message.
01.
Research & Strategy
In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.
01.
Research & Strategy
In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.
01.
Research & Strategy
In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.
02.
Concept & Ideation
Here, I brainstorm and develop creative concepts that align with your vision. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.
02.
Concept & Ideation
Here, I brainstorm and develop creative concepts that align with your vision. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.
02.
Concept & Ideation
Here, I brainstorm and develop creative concepts that align with your vision. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.
03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
05.
Launch & Delivery
Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.
05.
Launch & Delivery
Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.
05.
Launch & Delivery
Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.
Hi
Hi
Hi
Let's work together
Let’s build something impactful together—whether it’s your brand, your website, or your next big idea.
About me
Lili Ovcharova
I’m a multidisciplinary designer based in Bulgaria, blending brand strategy and digital design to craft experiences that connect, perform, and endure.
With a background in graphic and communication design, and hands-on experience in UI/UX, visual systems, and prototyping, I turn ideas into functional, aesthetically refined interfaces. Whether it's a startup brand identity or a complex digital product, I combine strategic thinking with expressive visuals to deliver clear, purposeful results.
what I can do for you
As a digital designer, I am a visual storyteller, crafting experiences that connect deeply and spark creativity.
1. ui/ux design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Graphic Design
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. Web Design
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Branding
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. ui/ux design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Graphic Design
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. Web Design
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Branding
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. ui/ux design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Graphic Design
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. Web Design
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Branding
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
Discover My Journey in Design
From curious creator to full-time designer, my journey has been driven by a passion for crafting meaningful, user-focused digital experiences—where storytelling, structure, and visual design work together with purpose.
Senior Graphic Designer
FCSD
2024-now
Senior Graphic Designer
FCSD
2024-now
Senior Graphic Designer
FCSD
2024-now
Freelance brand & UI designer
2016-now
Freelance brand & UI designer
2016-now
Freelance brand & UI designer
2016-now
Product Design Engineer
Liebherr
2019-2024
Product Design Engineer
Liebherr
2019-2024
Product Design Engineer
Liebherr
2019-2024
Graphic Designer
TED BED
2017-2019
Graphic Designer
TED BED
2017-2019
Graphic Designer
TED BED
2017-2019
Technofy
Graphic & UI Designer
2016-2017
Technofy
Graphic & UI Designer
2016-2017
Technofy
Graphic & UI Designer
2016-2017
Brand Designer
Hilstart
2016-2016
Brand Designer
Hilstart
2016-2016
Brand Designer
Hilstart
2016-2016
Graphic Designer
Astra 97
2013 - 2015
Graphic Designer
Astra 97
2013 - 2015
Graphic Designer
Astra 97
2013 - 2015
My Tech Stack
I design with intention - Framer for fast, interactive websites, Figma for clean, functional interfaces. Every tool supports how I think, create, and solve.
Framer
My creative playground for building interactive and responsive websites - fast, flexible, and no code.
Framer
My creative playground for building interactive and responsive websites - fast, flexible, and no code.
Figma
My go-to for UI/UX design—perfect for wireframing, prototyping, and collaborating in real time.
Figma
My go-to for UI/UX design—perfect for wireframing, prototyping, and collaborating in real time.
X
Where I connect, share insights, and grow within the design and Framer community.
X
Where I connect, share insights, and grow within the design and Framer community.
Spline
My tool for bringing 3D visuals into the web—perfect for adding playful, interactive depth to projects.
Spline
My tool for bringing 3D visuals into the web—perfect for adding playful, interactive depth to projects.
Lemon Squeezy
My trusted solution for managing payments and licensing digital products effortlessly.
Lemon Squeezy
My trusted solution for managing payments and licensing digital products effortlessly.
Design with Strategy and Creativity
My process blends strategy and creativity to address challenges, craft solutions, and deliver designs that effectively communicate your message.
01.
Research & Strategy
In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.
01.
Research & Strategy
In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.
01.
Research & Strategy
In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.
02.
Concept & Ideation
Here, I brainstorm and develop creative concepts that align with your vision. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.
02.
Concept & Ideation
Here, I brainstorm and develop creative concepts that align with your vision. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.
02.
Concept & Ideation
Here, I brainstorm and develop creative concepts that align with your vision. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.
03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
05.
Launch & Delivery
Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.
05.
Launch & Delivery
Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.
05.
Launch & Delivery
Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.
Hi
Hi
Hi
Let's work together
Let’s build something impactful together—whether it’s your brand, your website, or your next big idea.