Web Design
Design for Pet Food Subscription Site
A conversion-focused website that personalizes meal plans for pets and makes subscriptions truly flexible-guided onboarding quiz, transparent pricing, and one-click pause/skip to cut churn and boost lifetime value.
Year :
2025
Industry :
eCommerce
Client :
Halide
Project Duration :
4 weeks
The story behind this project
A growing D2C pet-nutrition brand needed a site that could translate expert feeding guidance into a simple subscription journey-without overwhelming first-time buyers.
The target users: Busy pet owners (dogs/cats), often on mobile, seeking trustworthy nutrition with predictable deliveries and easy control.
Drop-off between plan selection and checkout
Drop-offs clustered at the quiz, plan selection, and checkout: the quiz felt long with little feedback, pricing/portions were opaque, and mobile forms were brittle. Weak tier differentiation and underplayed trust (vet creds, reviews, allergen clarity) caused hesitation. Post-purchase rigidity (no easy pause/skip/swap) drove early churn and support load.
Goals
Improve completion and conversion across quiz, plan selection, and checkout by simplifying steps and clarifying value.
Build trust and transparency around pricing, portions, ingredients, allergens, and expert credentials.
Strengthen the mobile experience with faster loads, accessible layouts, and resilient forms.
Increase average basket size through clear add-ons and bundles.
Reduce early churn and support load by making subscriptions flexible and self-serve.
Approach
Streamline onboarding to essential questions with real-time feedback, clear progress, and mobile-first validation.
Differentiate plans with obvious benefits, transparent price/portion breakdowns, and contextual trust signals.
Create a frictionless checkout that carries quiz data forward, minimizes fields, supports quick-pay options, and keeps an accurate sticky summary.
Enable self-serve retention: easy pause, skip, swap, and cadence tuning with proactive pre-renewal reminders.
Establish a lean design system and clear analytics to iterate rapidly and keep the experience consistent
More Projects
Web Design
Design for Pet Food Subscription Site
A conversion-focused website that personalizes meal plans for pets and makes subscriptions truly flexible-guided onboarding quiz, transparent pricing, and one-click pause/skip to cut churn and boost lifetime value.
Year :
2025
Industry :
eCommerce
Client :
Halide
Project Duration :
4 weeks
The story behind this project
A growing D2C pet-nutrition brand needed a site that could translate expert feeding guidance into a simple subscription journey-without overwhelming first-time buyers.
The target users: Busy pet owners (dogs/cats), often on mobile, seeking trustworthy nutrition with predictable deliveries and easy control.
Drop-off between plan selection and checkout
Drop-offs clustered at the quiz, plan selection, and checkout: the quiz felt long with little feedback, pricing/portions were opaque, and mobile forms were brittle. Weak tier differentiation and underplayed trust (vet creds, reviews, allergen clarity) caused hesitation. Post-purchase rigidity (no easy pause/skip/swap) drove early churn and support load.
Goals
Improve completion and conversion across quiz, plan selection, and checkout by simplifying steps and clarifying value.
Build trust and transparency around pricing, portions, ingredients, allergens, and expert credentials.
Strengthen the mobile experience with faster loads, accessible layouts, and resilient forms.
Increase average basket size through clear add-ons and bundles.
Reduce early churn and support load by making subscriptions flexible and self-serve.
Approach
Streamline onboarding to essential questions with real-time feedback, clear progress, and mobile-first validation.
Differentiate plans with obvious benefits, transparent price/portion breakdowns, and contextual trust signals.
Create a frictionless checkout that carries quiz data forward, minimizes fields, supports quick-pay options, and keeps an accurate sticky summary.
Enable self-serve retention: easy pause, skip, swap, and cadence tuning with proactive pre-renewal reminders.
Establish a lean design system and clear analytics to iterate rapidly and keep the experience consistent
More Projects
Web Design
Design for Pet Food Subscription Site
A conversion-focused website that personalizes meal plans for pets and makes subscriptions truly flexible-guided onboarding quiz, transparent pricing, and one-click pause/skip to cut churn and boost lifetime value.
Year :
2025
Industry :
eCommerce
Client :
Halide
Project Duration :
4 weeks
The story behind this project
A growing D2C pet-nutrition brand needed a site that could translate expert feeding guidance into a simple subscription journey-without overwhelming first-time buyers.
The target users: Busy pet owners (dogs/cats), often on mobile, seeking trustworthy nutrition with predictable deliveries and easy control.
Drop-off between plan selection and checkout
Drop-offs clustered at the quiz, plan selection, and checkout: the quiz felt long with little feedback, pricing/portions were opaque, and mobile forms were brittle. Weak tier differentiation and underplayed trust (vet creds, reviews, allergen clarity) caused hesitation. Post-purchase rigidity (no easy pause/skip/swap) drove early churn and support load.
Goals
Improve completion and conversion across quiz, plan selection, and checkout by simplifying steps and clarifying value.
Build trust and transparency around pricing, portions, ingredients, allergens, and expert credentials.
Strengthen the mobile experience with faster loads, accessible layouts, and resilient forms.
Increase average basket size through clear add-ons and bundles.
Reduce early churn and support load by making subscriptions flexible and self-serve.
Approach
Streamline onboarding to essential questions with real-time feedback, clear progress, and mobile-first validation.
Differentiate plans with obvious benefits, transparent price/portion breakdowns, and contextual trust signals.
Create a frictionless checkout that carries quiz data forward, minimizes fields, supports quick-pay options, and keeps an accurate sticky summary.
Enable self-serve retention: easy pause, skip, swap, and cadence tuning with proactive pre-renewal reminders.
Establish a lean design system and clear analytics to iterate rapidly and keep the experience consistent