UI / UX Design

ZINO - Subsription Management UX Case Study

is a mobile-first app that helps users manage, track, and cancel subscriptions with ease. This case study covers the product journey from research to design and testing.

Year :

2025

Industry :

Mobile App

Client :

Zino

Project Duration :

6 weeks

Featured Project Cover Image
Featured Project Cover Image
Featured Project Cover Image

Problem

As subscription-based services multiply, users are often unaware of what they're paying for - until it’s too late.
ZINO addresses this lack of visibility by making subscription data transparent and actionable.

Research & Insights

Using interviews and surveys, we found users rarely track subscriptions, relying on memory or email receipts, and only react after unexpected charges.

Interviews: 5 users
Survey: 34+ users

80% admitted forgetting about active subscriptions
76% charged after forgetting to cancel

Personas

Martin

  • Age: 35

  • Role: Product Manager

  • Goals: Stay on top of multiple software subscriptions for work and home

  • Frustrations: Hidden fees, forgotten trials, lack of clear overviews

"I need one place to manage everything I pay for monthly."


Anna

  • Age: 21

  • Role: University Student

  • Goals: Try services on trial, avoid wasteful spending

  • Frustrations: Forgetting to cancel trials, being overcharged

"I don’t want to spend money on something I haven’t used in weeks."

Ideation & Task Mapping

We started with fast paper sketches to explore structure and user goals. These low-risk drafts helped map ideas, align priorities, and frame core flows.

UI / UX Design

ZINO - Subsription Management UX Case Study

is a mobile-first app that helps users manage, track, and cancel subscriptions with ease. This case study covers the product journey from research to design and testing.

Year :

2025

Industry :

Mobile App

Client :

Zino

Project Duration :

6 weeks

Featured Project Cover Image
Featured Project Cover Image
Featured Project Cover Image

Problem

As subscription-based services multiply, users are often unaware of what they're paying for - until it’s too late.
ZINO addresses this lack of visibility by making subscription data transparent and actionable.

Research & Insights

Using interviews and surveys, we found users rarely track subscriptions, relying on memory or email receipts, and only react after unexpected charges.

Interviews: 5 users
Survey: 34+ users

80% admitted forgetting about active subscriptions
76% charged after forgetting to cancel

Personas

Martin

  • Age: 35

  • Role: Product Manager

  • Goals: Stay on top of multiple software subscriptions for work and home

  • Frustrations: Hidden fees, forgotten trials, lack of clear overviews

"I need one place to manage everything I pay for monthly."


Anna

  • Age: 21

  • Role: University Student

  • Goals: Try services on trial, avoid wasteful spending

  • Frustrations: Forgetting to cancel trials, being overcharged

"I don’t want to spend money on something I haven’t used in weeks."

Ideation & Task Mapping

We started with fast paper sketches to explore structure and user goals. These low-risk drafts helped map ideas, align priorities, and frame core flows.

UI / UX Design

ZINO - Subsription Management UX Case Study

is a mobile-first app that helps users manage, track, and cancel subscriptions with ease. This case study covers the product journey from research to design and testing.

Year :

2025

Industry :

Mobile App

Client :

Zino

Project Duration :

6 weeks

Featured Project Cover Image
Featured Project Cover Image
Featured Project Cover Image

Problem

As subscription-based services multiply, users are often unaware of what they're paying for - until it’s too late.
ZINO addresses this lack of visibility by making subscription data transparent and actionable.

Research & Insights

Using interviews and surveys, we found users rarely track subscriptions, relying on memory or email receipts, and only react after unexpected charges.

Interviews: 5 users
Survey: 34+ users

80% admitted forgetting about active subscriptions
76% charged after forgetting to cancel

Personas

Martin

  • Age: 35

  • Role: Product Manager

  • Goals: Stay on top of multiple software subscriptions for work and home

  • Frustrations: Hidden fees, forgotten trials, lack of clear overviews

"I need one place to manage everything I pay for monthly."


Anna

  • Age: 21

  • Role: University Student

  • Goals: Try services on trial, avoid wasteful spending

  • Frustrations: Forgetting to cancel trials, being overcharged

"I don’t want to spend money on something I haven’t used in weeks."

Ideation & Task Mapping

We started with fast paper sketches to explore structure and user goals. These low-risk drafts helped map ideas, align priorities, and frame core flows.